@ Louis Vuitton

Photography by Tim Walker

The utopian ideal of “Heaven on Earth” inspires this season’s collection and campaign, drawing connections between the two worlds through the use of clouds and distorted camera trickery to create a surrealist aesthetic. Clouds further channel Abloh’s vision of reimaging boyhood, alluding to the freedom of youth.

Continuing his ongoing exploration of boyhood – “seeing the world through the unspoiled eyes of a child” – Abloh sees this dream-like paradise as a symbol of freedom and unity; where heavenly bodies are able to float between borders and beliefs freely.

As a result, the campaign captures models such as the British actor Michael Ward and Ghanaian model Ottawa Kwami wearing Louis Vuitton’s new-season pieces in a beautiful, yet dystopian world. Tailoring, signature accessories such as the box bag, and even some shoes are either covered or sport a cloud print, blending into the world behind the products.

@ Louis Vuitton

Elsewhere, Louis Vuitton provides a bold contrast with hot pink suits, dramatic cut out tailored coats, and formal double-breasted suit jackets. The campaign falls in tangent with Abloh’s Black Imagination philosophy; uplifting black creatives from all fields as much as possible through his current platform at the esteemed heritage house. When’s it our turn to venture this peaceful land free of prejudice? Take us to the clouds above. Shop the seasonal collection at Louis Vuitton stores and on its website in the coming weeks..

@ Louis Vuitton


Designer: Virgil Abloh:
Fashion Editor Christine Centenera Hair Stylist: Cyndia Harvey
Makeup Artist: Lucy Bridge Casting Director: Samuel Ellis Scheinman
Models: Abolaji Oshun, Ottawa Kwami, Senne Pluym