Movies
7 stories
MoviesEnd credits are labor. The stinger is a commercial.
Eight minutes of names are not a screensaver. They are a union document with a joke stapled on.
MoviesModern trailers are not teasers. They are the movie, compressed.
Studios are scared of silence, so they ship the plot in two minutes and call it marketing.
MoviesSequels put the number back in the title for a reason.
A colon and a subtitle was a mood. A 2 is a product code. Audiences can read both.
MoviesIMAX is not a format. It is a luxury product.
The bigger screen is a ticket-price story wearing a technical one.
MoviesOpening weekend is a trap, and everyone still lives in it.
A Friday-to-Sunday number decides careers. It is also a leftover from a world with fewer screens in your pocket.
MoviesTest screenings do not ruin movies. They sand off the ending you would have remembered.
A room in the suburbs with comment cards is still one of the most powerful writers in Hollywood.
MoviesIP fatigue is real. It is also a cop-out.
People are not tired of Batman. They are tired of being sold a shelf, not a movie.